You may remember a few weeks ago I published a story about a special someone by the name of Walt Disney and how he really came to build Disneyland, on the financial side, anyway. It may have taken many of you by surprise, as it did for me the first time I learned the truth.

Well, here’s another doozy for you. This time, it’s about McDonalds and how Ray Kroc got his start. 

Ray Kroc, the founder of the biggest food chain in the world, McDonalds, didn’t always have it so easy. In the first 8 years of business, he wasn’t even able to take a salary. Instead, he put everything he earned back into the business.

Okay, that part isn’t so shocking. That’s the story of how many new (and not so rich) business owners begin. It’s usually a rocky first few years until you either make it or you don’t. But it’s what Kroc did next that’s the key to his success.

All through those 8 years, Kroc had been putting money into his life insurance policy as well. He was using the cash value available to him from those premium payments to his policy he was making to keep the company afloat while he learned the ins and outs of his fast food business. His life insurance cash account helped him to pay for employee salaries, for unexpected expenses, and for the Ronald McDonald marketing campaign that became so famous.

Yes! He used concepts just like the ones we teach with The Money Multiplier Method! And now, McDonalds serves over 50 million people every single day. There are over 30,000 pieces of real estate that belong to the McDonalds company. And it all was made possible by infinite banking strategies.

What amazing ideas could you bring to life with this simple concept?

To learn more about this method and what it can do for you, please visit , scroll to the very bottom and click on “Member Area.” Enter the password “bankwithbrent” and watch the presentation that appears on the next page.

When you’re ready to get started on creating your financial legacy, just like Ray Kroc did, or if you have more questions, please email us at [email protected], or give us a call at 386-456-9335, and one of our mentors will be in touch with you.



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